We have a secret. And we’ve been keeping it from you for months. As we embark on our 2015/16 season, BalletMet is moving forward with a new look!
As with everything we do, we believe that the best product is created with a mix of the old and the new. We are – and will remain – the BalletMet that you know and love. We’ve simply added an extra splash of elegance, inspired by our incredible dancers.
LOGO
After more than a decade with the same logo, we decided that it was time for an upgraded and enhanced visual identity that matched the quality of our artistic product. Months and months of hard work have culminated with this moment and we are so excited to finally share our new logo with you!
We want to give a shout out to Jeff and Mike at Jump Creative who created this new look for us and will be continuing with BalletMet during the 2015/16 season.
COLOR
The long, thin lines that create the BalletMet name evoke the delicate strength and beauty of our dancers and the art form that we love. Although the logo above is shown in black, we don’t have one specific color palette for the logo. Its color will change depending on how and where it’s being used.
PHOTOGRAPHY
In addition to being color non-specific, we also have the ability to invert the logo and use our gorgeous photography as the base color. This gives us even more flexibility and allows us to maximize the impact of our photography by integrating the logo directly into photos.
VISION
This new visual approach reflects Artistic Director Edwaard Liang’s vision to tour BalletMet internationally and take the amazing artwork we create here in Columbus to cities around the world. We are ready to propel BalletMet – and the entire Columbus arts community – onto the international stage and this new, sophisticated look is going to help us get there.
We’re on the move. Stay tuned and see just how far we go.
#BalletMetMoves
#BalletMetNewLook
Love this so much! So excited!
Thanks, Erin!
Such a great new look to go along with a great company! The sky’s the limit, Ballet Met!!!
Thanks, Tyrone!
Absolutely stunning! Can’t wait to see more!
Thank you so much, Melissa! You’ll see it popping up around the city very soon.
The photo art would be lovely framed and on my wall. Beautiful way to showcase the dancers, the city, the company.
Thank you, Michelle!
This is so cool….
Thanks, Olivia!
This new look is fresh and modern, and so versatile! Love it!
Thank you, Sarah! We’re so glad that you like it!
It evokes what is possible with the vision for the entire organization: adaptability, a leading edge, gorgeous aesthetics.
Thank you for the kind words, John!
Bravo Marketing team! It looks AMAZING!
Thanks, Carolyn!
Exciting. And by the way, Big Congrats on how your supporters danced to their computers last week
and gave BalletMet a BIG GIVE!
Thank you very much, Jim!
Balletmet always exceeds expectations in every regard. We are proud to have you as part of the Columbus arts community.
Thank you for your kind words, Robert.
Well done! Very proud to be dance partners up the street @OSUDance!
Thanks, Susan!
I love the interchangeable moderninty which can go both masculine or feminine. I also love the nonrestrictive colors. We are lookng forward to many positive changes, Change can be good! Cogratulations to all involved. Chris & Rob Rosati Yoos (parents to Lily)
Thanks, Chris and Rob! The flexibility is one of our favorite features, too.
Truly stunning. I like the idea of being able to use color depending on the use of the logo. We have been season ticket holders since the inception of BalletMet. We have lived in DC and Boston so we were used to top class ballet, and were also season ticket holders in Cleveland from 1982 until it closed. It has been a sheer delight to watch this company grow into a world class operation. We need to share what we have with the world!
Thank you, Allan! We are thrilled that you like the new look and truly appreciate your longtime support.
The original logo was much more elegant. You downgraded.
I will always love Ballet Met,. But about the new logo….I would have preferred to see the B and not have it cut off.
Love is perfect
Thanks, Ena!
Love how flexible it is! Nice Statement!
Thank you, Barbara!
This looks amazing – major market look (I compared) – it will be fun to see how this works seasons to come!
Thanks so much, Brett!
Very nice contemporary look.
Thank you, Lee!
This logo screams fresh, clean, classy!! Great look – less is always more and change moves you forward. Kudos to all!
Thanks, Patricia!
Stunning!!! Truly exemplifies all the growth and creativity that Edwaard has brought!
Thank you, Hannah and Howard!
Fantastic new look! Fresh, smart, sexy! Brava, Bravo, Bravissimo!
Thanks, Terence!